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Best social listening tools 20147/14/2023 ![]() ![]() Real-time social listening offers deep insight into the content writing style (informal/formal) and format (video, infographic, podcast) that a business’ content should use. Research conducted by Forbes, which found that over 90% of consumers discontinued communications with a company because they received irrelevant messages and promotions, only serves to strengthen this notion.Ĭontent shared by prospects on social media, however, provides the key to addressing this. The primary goal of marketers today is targeting audiences with relevant, personalized, and engaging content. Rather, it’s about engaging with them as these conversations happen: responding, delivering content, and making them offers. ![]() It’s not just about using your social media tool to monitor what customers are saying on Facebook, Twitter, YouTube and other social platforms. This approach, which is rapidly evolving into a sophisticated set of capabilities, is largely powered by social listening. The digital era has brought with it an inevitable shift away from traditional campaigns to real-time marketing. Let’s take a step back, and look at the bigger picture first. As an added bonus, it’s also an excellent way to get an inside look at your competitors’ marketing strategies and business activities. It’s worth mentioning that real-time social listening not only offers insight into the right tone of voice and format for your content marketing, but also helps identify the best distribution channels. ![]() You’re probably not using your social media tool to do nearly as much listening as you should be. ![]()
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